Jennifer Garner, 50, says her company has gone from $1M a year to $100M a year

Jennifer Garner talked up her nature-based company Once Upon a Farm.

As Co-founder and Chief Brand Officer, she spoke at Fast Company’s 8th annual Innovation Festival in New York City on Thursday about what prompted her to join Once Upon a Farm early. 

The ex of Ben Affleck also said the company has become massive: ‘The business has grown a lot. As a matter of fact, when we were here last time we were less than $1 million a year and now by the end of this year we’re in the $100 million dollars.’ 

Once Upon a Farm announced in March the closing of $52 million in Series D funding.

Now in over 11,000 retail stores in North America, and with a robust direct-to-consumer and ecommerce platform, Once Upon a Farm is expected to double again in 2022 based on broad consumer and market acceptance of their growing product portfolio that spans from first bites baby food to school snacking for kids, per PR Newswire in March. 

She was also candid about the need for American baby food to measure up to Europe’s. 

During the panel, Tiny Tastebuds: Delighting and Sustaining the Next Generation which also featured Once Upon a Farm’s other Co-founder and CEO, John Foraker, Jennifer explained why she got involved with Once Upon a Farm.

‘Once Upon a Farm was such a total no-brainer as a working mom. I remember coming home from work, I was shooting The Kingdom, I’d had my first baby,’ she said.

‘I remember having fake blood all over and just standing at the blender crying. I was so tired making food for my baby. And this would have been a no-brainer, game-changer, day-saver,’ she added.

Jennifer comments on Once Upon a Farm’s success: “The business has grown a lot.” In fact, we were making less than a million dollars per year when we last visited. Now we are making over 100 million.

Jennifer shares her thoughts on why American baby foods should compare to European standards: “Why should European babies have all the good stuff?” Our kids deserve vegetables; they deserve food that doesn’t contain sugar and is free from heavy metals and plastics. 

Garner showed her flair for business fashion when she stopped at The Fast Company Innovation Festival. 

Adam Project actress 50 opted for all-black outfit, which included sleek black trousers and high heels in the same color. 

The event, which provides a space for creative innovators and individuals to network, invited the mother of three.  

The 13 Going On 30 Star chose to wear a professional look, wearing black high-waisted trousers. 

The beautiful beauty pulled on a black turtleneck sweater and rolled her sleeves as she took photos at the festival. 

Jennifer wore black pointed heels with a sock to finish her outfit. 

As she attended the networking event alongside other successful entrepreneurs and famous celebrities, she seemed to be in good spirits.  

The beautiful beauty was later photographed sitting down for a panel discussion. She wore a pair gold-hooped earrings and a necklace in gold to accessorize the monochromatic look. 

The diamond eternity band she wore on her left sparkled when she was seated under bright lights. John C. Miller, her current boyfriend, could be the one who gave her this ring. They were together from 2018 to 2020 and were reunited in 2021. 

Her brunette hair fell to her shoulders naturally, and her side bangs lightly brushed her forehead. 

Jennifer was there to represent her baby brand, Once Upon A Farm. She is also a co-founder of the company and serves as the chief brand officer. John Foraker, the CEO and cofounder of the brand was also present. 

Jamie Lee Curtis, Priyanka Jonas, and Jamie Lee Curtis were also present at the third day of the festival in New York City.  

Official website states that the festival is meant to bring together thousands of makers and innovators from all over the world, and extraordinary leaders and doers who are shaping the future.  

Jennifer founded her baby food company in 2017. It focuses on making food with fresh ingredients and avoiding artificial flavors. 

Forbes interviewed Alias actress Alias about her desire to give the best for her kids. Every mom has an inherent promise to her children when she has a baby.

She added that, ‘I’ve never been involved with a company at this level where I’m in to win it on a day-to-day basis and inserting myself in places I don’t even belong, just because I get to, and because John is kind enough to let me in.’ 

According to the brand’s website, a portion the baby food’s vegetables and fruits are fresh from Jennifer’s Oklahoma farm.  

Once Upon A Farm has partnered up with Save The Children. Save The Children is an organization that helps improve the lives and well-being of children around the globe.  

She is a talented actress and has three children, Violet (16 years old), Seraphina (13 years) and Samuel (10 years old). They share their home with Ben Affleck, her ex-husband. 

Jennifer spoke out to Harper’s Bazaar about the advice she would give to her children. She said, “Look in the mirror a lot less, obsess a lot less, and take a look at the rest. To see what else you could use your time for.” 

‘We all look at our faces more than people used to, and it doesn’t do you any good. “You obsess over making changes or fixing something on your face,” the Golden Globe winner stated. 

Jennifer is a busy mom. She has spent her time focusing on her family and working on the set of her new Apple TV project, The Last Thing He Told me. Angourie Rice, an Australian actress and Game Of Thrones alumnus, is also a cast member.