Valentina Ferrer on Her Superfood Brand, Kapowder

Valentina Ferrer has reached great heights since growing up on a farm on top of a mountain in Córdoba, Carlos Paz, Argentina. She has won Miss Argentina 2014 in New York and Milan and has even co-founded her wellness company Kapowder. She is also a mother of Rio and a romantic partner to J Balvin, a Grammy Award-winning musician. Although she has many hats, the Latina beauty knows her superpower as a woman. “I love seeing women grow. If I can, I will help. [other women]Because women are amazing, I love to help them. You can’t stop a woman — they can do everything,” she tells POPSUGAR.

Ferrer, one of five sisters, recalls being surrounded with animals as a child. Her mother’s sisters and brothers were also a part of her neighborhood. She says, “We laughed because we would open the windows and say, ‘I’m in need of sugar.'” Ferrer loved living in the countryside and mountains with her family. However, her interest in wellness led her to relocate to Buenos Aires in order to study physical education and to pursue modeling.

She didn’t realize that modeling was a viable career choice until she went to Miami with her friends. There, the Wilhelmina Modeling Agency director scouted her out and invited her to join. She shares, “He asked me why i wasn’t a model and so I started modeling.” I didn’t start modeling until I was very young but it was a good decision because of my views on modeling. Modeling is a very subjective business. It’s not about what you look like, but how they feel. It’s easier to live a happy life when you do this.

Fast forward and the Latina beauty is flourishing professionally and personally. She models, making recent appearances at New York Fashion Week’s Naeem Khan Show and at Milan Fashion Week’s Boss runway. Kapowder is an all-natural, natural dietary-supplement business that she and her partner founded in 2021. It offers a variety of supplements that focus on improving skin and gut health, immunity and energy levels as well as other well-being issues. If you find a way to combine your passion with a business, it is a business. [the means] to do it.”

Former Miss Universe contestant, she says that she enjoys going to the supermarket and reading labels on products. She says, “I love cooking and I love food.” She was then diagnosed with celiac disease (an immune reaction to gluten) and was unable to find any powdered products on the market. Kapowder was born.

“Something important that I want to share [through Kapowder] This is how you can live a healthy life. It’s not about diet. It’s about feeling good inside, and having energy,” she said. Saviour ($38), which is a biotin supplement that protects and enhances the natural glow of hair, skin and nails, is one of her favourite supplements. It’s easy to see why she is radiant from within. Ferrer says she may take it in the afternoon when her stomach is heavy, or after she’s had too much. “It helps to not get gastritis.” Mom of one says she took the drops during her pregnancy because they are all-natural. This allows nursing moms and moms to feel comfortable taking the droplets.

Enlighten ($36), electrolytes containing ingestible Hyaluronic Acid, is what she uses when she travels. The instructions say to mix the powder with a liquid of your choice. However, she says she enjoys a single spoonful. It’s so delicious! She shares her experience. Ferrer turns to Vitality ($32) for extra energy on days she feels tired or needs it. It is a matcha-infused multivitamin she mixes with almond milk.

With an overabundance of vitamins and supplements out in the market, it’s easy for one to become confused as to what to take, but the model-turned-businesswoman suggests reading your body and determining what it needs. After aligning your mind and body, you can decide what you will take each day. “Kapowder isn’t about being on a diet, it’s about reading your body and seeing what it needs — not everyone needs the same things,” she explains. She also stated that Kapowder should be enjoyed and included in people’s daily lives, rather than being a burden on their health.

What is a day like for the multihyphenate, you ask? Ferrer says that although there is no set schedule, every day involves shifting three things: Rio, her modeling career, Kapowder and her son. At the end of each day, Ferrer will probably watch a movie with her boyfriend. While she admits that she is organized in her work, as a mother to her son, Ferrer likes to let him have fun and explore, even though he may look a bit crappy.

POPSUGAR’s Ferrer says that she wakes up every morning to enjoy time alone. Breakfast is followed by exercise. Maintaining an active lifestyle has always been at Ferrer’s core — so much so, it’s what she’s dedicated her life to through her studies and personal lifestyle. J Balvin and Ferrer go to the gym together on some days while she does Pilates, cardio, and weights with J Balvin on other days.

Ferrer also spoke out about her boyfriend, whom Ferrer met through mutual friends “many, many years ago”. Ferrer said that while she supports and admires her partner, Ferrer has a clear vision for her identity and goals. Valentina Ferrer is my name. I work hard and make my own decisions. “I’m not waiting on the side or doing nothing,” she says, while also sharing that their work in two different industries has helped them maintain their identities as professionals and individuals.

Ferrer, like many female entrepreneurs, understands the difficulties of managing multiple aspects of life. Ferrer exclaims, “I want it to be possible,” referring to women. Additionally, she is fully aware of the care-giving mentality Latinas often display, especially in older generations.

Because of these reasons, she is determined to help women take better care and nourish their bodies. “I work in the wellness industry. It’s what I love and it’s my passion. She shared that she wants to put her efforts into it and continue to grow. “I want be a voice for women.”

Ferrer says that her woman crush is Venezuelan entrepreneur Carmen Busquets. “When Carmen Busquets met me, I told her, “When I grow up, she will be my idol.” She’s incredible!”