Moose ToysThe leading innovator in the toys industry is. Is dominating in the Special Feature Plush Category with its toys taking the top four spots — Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s top mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively — according to NPD. This distinction makes Moose Toys the #1 manufacturer of Special Feature Plush. Its sales have increased 375% compared to YTD October 2021. Impressively, Moose accounted 46% for the Special Feature Plush category dollar share in October.
The eager anticipation of Magic Mixies Magical Crystal Ball as the follow up to last year’s holiday sales sensation Magic Both toys were awarded top marks by Mixies Magic Cauldron. Little Live Pets Mama Surprise securing the #2 spot represents undeniable evidence of the brand’s ongoing popularity. Since August 2022’s launch, customers have been demanding the interactive plush guineapig. Every day, a new guinea-pig baby is delivered for three consecutive days.
“The enthusiasm for our disruptive approach to plush continues to grow. This is a great sign as we move into the traditional consumer holiday toy buying season,” said Ronnie Frankowski, chief commercial officer, Moose Toys. “Magic Mixies Magical Crystal Ball has been an awe-mazing addition to the Magic Mixies brand. Like last year’s Cauldron, Crystal Ball was named ‘Creative Toy of the Year.’ Its sales are a clear indicator the real magic it brings to play is resonating strongly with consumers. Mama Surprise is a huge success with both traditional and online retailers placing reorders to ensure that the product will be available through the holiday season. With the enthusiasm for the product high, Mama Surprise is quickly becoming a ‘buy it when you see it’ top holiday toy.”
According to NPD, Moose’s Magic Mixies and Little Live Pets brands were among the top properties driving Plush to become the fastest growing Supercategory with +27% year over year growth for Q3 2021 to Q3 2022.
NPD data is also in line with what Moose Toys has experienced with product sales, re-orders and product sales. NPD data reported that Moose Toys’ Special Feature Plush had the three most popular properties over the past three months. Magic Mixies is the #1-dollar velocity per item of property, followed closely by Little Live Pets and Bluey.
You can find Mama Surprise, Magic Mixies Magical Crystal Ball and Cauldron at all the major retailers across the nation.
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