Birma Ram, together with his friends, started BabyG. This full-stack platform teaches parents all they need to know about raising a child until the age of 3.
BabyG was born during the pandemic in August 2020. It hosts activities parents can learn from their toddlers and help them plan meals. BabyG offers a personalized experience for every baby based on milestone reports generated by the company after an initial survey. To be clear, the app is meant only for the parents’ use and the baby has no screen time.
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BabyG currently has 0.25 Million app downloads. It also has approximately 35,000 monthly active user (MAUs) More than 80% of BabyG’s growth in user base came in the last year alone, primarily through word of mouth— which is helping it add about 15,000 users each month. The strong endorsement from parents also helped BabyG earn a mention in Google Play’s list of best apps and games of 2022 in India.
“When one wants to lose weight, they go to Healthifyme, when they want mental peace, they go to Calm or Headspace but when someone becomes a parent, we want them to come to us. That’s it, that’s our aim,” Ram said. Ram stated that BabyG allows parents to add up to two baby profiles. However Ram also said that only 80% of BabyG customers were first-time parents. Parents return to BabyG for their second baby in countries like Australia, the UK, Canada, and Canada. In all, while regions outside India accounted for 25-30% of BabyG’s user base, they were responsible for about 50% of the company’s revenues.
“Parents in India feel there are certain phases that my baby will definitely go through and as they see that play out, they rarely opt for services the second time. But parents outside India return for the second and even the third time because they know the importance of their child’s development during the initial three years,” Ram said. The company’s current revenues were negligible as it started tapping into revenue streams, like subscriptions only around two months back. It also raised $200,000, and plans to raise an additional $1-2million to help it add Spanish, Korean, and Hindi languages.
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BabyG is also entering into partnerships with children’s hospitals and paediatricians in Dubai to grow its business. “We’re associating with the medical fraternity a lot more to push our app to people in their networks. We want to become the go-to platform where people get answers to queries on everything, babies, instead of them seeking help on WhatsApp groups,” Ram said.
