Apr 25, 2023
Mother’s Day is a big deal at Walmart and the chain is celebrating the 2023 holiday by giving away up to 20,000 one-year Walmart+ memberships to new moms during May.
The giveaway is part of Walmart’s “Mother of All Savings Memberships” Pampers’ Hospital Gift Program will include this promotion as one of the gifts given to new moms. The Walmart+ membership will be included in the fabric bag of all moms giving birth at hospitals throughout the nation. Coupons, Pampers Sensitive wipes samples, and other information for new mothers will also be included.
Walmart is enlisting celebrity power to connect with moms this Mother’s Day. Cardi B has been hired by the retailer to promote its Mother’s Day campaign. Share your personal tips and tricks for motherhood, baby care and more With other moms.
Beatriz, who is best known for her role in Brooklyn Nine-Nine as Detective RozaDiaz, claims that you can use any surface to create a changing table, if it has a pad.
Ms.B. suggests that keeping binkies near the crib helps little ones to find another one if their previous one slips out.
Ms. James from Abbott Elementary says that if the baby is sleeping, the mother should also be.
Ms. Slate, a writer, actress and stand-up comic, claims that feeding babies their diapers will make it easier for them to clean after eating.
“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” Courtney Carlson, senior vice president of retail marketing, Walmart, said in a statement. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being ‘The Mother of All Savings’ — a Walmart+ membership.”
Walmart told RetailWire that its surveys of Walmart+ members say the program “takes chores off their plate” and frees them up for more time with their families.
Walmart+ members can now enjoy free delivery if they don’t want to go shopping with their children. Walmart+ members can skip the trip to their local store by taking advantage of free delivery. If they must make a trip, the retailer’s Scan and Go technology enables checkouts without going through “the hassle of checkout lines.”
Fifty-three percent of Walmart+ members have children under 18 in their homes, based on the retailer’s internal data from January. Of those, 57% have at least two children under 18 years old. Walmart+ members who have kids at home are 98 percent likely to have one or more children under 10 years old.
DISCUSSION QUESTIONS – How likely is Walmart’s retention of new moms that receive a free one-year membership to Walmart+? Will Walmart’s “Mother of All Savings Memberships” campaign help increase its Walmart+ subscription numbers beyond the giveaway to new moms?
“Retailers who solve customer problems build loyalty that lasts.” What a wonderful gift for new mothers. “Not a bad gift for new fathers as well.”
“The statement that it “takes chores off their plate” nails it. “The best gift that you can give to a mother is saving her time.”
This is too niche, because it only speaks to moms who are new to the area when the data speaks of kids aged under 10 and 18 years old.
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